Blog
Notes on the craft.
Working thoughts on copywriting, branding, 3D and the business of being senior. The personal writing lives in Explorations.
The brief is the work: why I spend longer on the question than the answer
Most weak copy is a symptom of a weak brief. A note on the questions I ask before I write a single line — and the ones I refuse to skip.
Read → [ maker work — resin / wood / paper ]
Explorations
The maker behind the work
Type, carpentry, resin, paper-cutting, voice — and the personal writing. Where the eye and the patience come from, kept separate from the commercial work on purpose.
Visit Explorations →