Words that work, not words that fill space.
Most copy is filler with a deadline. Mine earns its place — a line that makes someone stop, a paragraph that does a job. Thirty years of writing for brands that couldn't afford to be ignored.
Taglines, manifestos, launch lines — the words a brand is remembered by.
Pages that say it once, clearly, and move people to the next step.
Print, film and radio — written to be performed, not just read.
Naming, tone-of-voice systems and the small words on the pack that close the sale.
A real conversation about the job the words must do.
Find the register — who's speaking, to whom, and how.
Tight rounds, honest cuts. Every line argued for.
Final copy, formatted to ship — and notes for whoever uses it next.
Proof, not promises
All work →She handed back fewer words than we briefed — and every one of them was working overtime.
You get a senior writer who's also a strategist and art director — so the words arrive already knowing what they'll sit next to. No briefing a junior, no telephone game.
White-label copy for overflow and pitches, from someone who's sat on your side of the table. Fast, on-brand, and as visible or invisible as the credit line requires.
Can you write to an existing brand voice?+
Yes — give me your guidelines and a few samples and I'll match the register, or help sharpen it if it's drifting.
How are projects priced?+
Per project for defined scope, or a monthly retainer for ongoing work. You'll have the number before we start.
What's your turnaround?+
A tagline or short piece in days; a full site or campaign in a couple of weeks. Pitch deadlines, I flex to.
Got something that needs the right words?
Send the brief — or just the problem. I'll come back with whether and how I'd take it on.
Start a brief