A mark that works. Everywhere it needs to.
A logo is the most compressed expression of your brand — everything you are, distilled into a single mark. Distinctive enough to remember, simple enough to work at any size, versatile enough for every context your brand will ever inhabit. I design logos built for the real world, not just for a presentation.
The main version of your logo — the one you use most often, when space and context allow.
Stacked and horizontal versions, an icon or symbol for tight contexts, a wordmark where it applies. Each one designed intentionally, not just rearranged.
Full colour for standard use, single colour for where colour printing is not available, reversed for dark backgrounds — each one tested to ensure it works.
Vector files (AI, EPS, SVG) for print and scale, raster files (PNG, JPG) for screen, optimised for web, social, and documents — all clearly labelled.
Minimum sizes, clear space, what to avoid — enough documentation that you won't misuse your own logo. Full guidelines come with a brand identity project.
What does the business do, who does it serve, what are its values? What does the competitive landscape look like? The answers shape the creative direction.
Two or three distinct directions, developed and shown in context so you can see how they work in the real world — not rough sketches.
Once a direction is chosen, I refine proportions, test at every size, and develop the variations across all the contexts it needs to live in.
Final files in all necessary formats, organised and documented — plus help working with your printer or implementing the logo if you need it.
Proof, not promises
All work →A powerhouse when it comes to creativity, understanding client needs, and timely execution of almost any project.
I'll ask questions — about your business, your audience, your ambitions — because a logo that looks nice but doesn't connect to what your business is won't serve you over time. Startups and established businesses both: I can guide a first mark, or evolve an outgrown one without losing recognition.
Overflow, a project outside the team's usual scope, or a client who'd benefit from fresh outside thinking — I slot into your workflow, present to your team or client, and deliver ready for your review process. White-label as standard.
Do I just get one logo file?+
No — a logo is a system of files. Primary logo, variations, colour versions, and every format you need (vector and raster), organised and labelled so you or your team can find the right one for any situation.
What's the difference between a logo and a brand identity?+
A logo is the mark itself. Brand identity is the complete visual system — logo, colours, typography, graphic elements — documented in guidelines. Some clients need just a mark; others need the full system. I offer both.
Will it work in print and on screen?+
Yes. I design logos for the real world — they hold up on signage and screens, on business cards and facades, embroidered on fabric and squeezed into a browser tab. Every version is tested across the contexts it needs to survive.
Need a logo that actually works?
Starting fresh, or replacing something that isn't holding up — tell me about the business and I'll come back with whether and how I'd take it on.
Start a brief