A package is advertising at the point of purchase. It has to stop someone, tell a story in under two seconds, and hold together across a range. The ability to 3D-model the result before production means concepts can be tested for real before a single sheet goes to print. Two clients shown here — MitraSena's agrochemical range, now on store shelves, and hoppin' frogs, a children's underwear and accessories brand built from the wordmark up.