Pure, by the spoonful.
A forest co-operative's raw honey, given a brand and a 3D film that could stand next to the national players — on a fraction of the budget.
A genuinely better product, invisible on the shelf.
The co-operative's honey was raw, single-origin and unprocessed — but the jar said none of that. Next to glossy national brands it read as a homemade gift, not a premium buy. No budget for a film shoot, no studio, no celebrity.
Sell the origin, not the jar.
The honey's whole story was the forest. So we built the brand around provenance — a single line, “Pure, by the spoonful,” and a mark drawn from a honeycomb cell and a mangrove leaf.
With no shoot possible, the hero film was built entirely in 3D — every drip, comb and dust-mote rendered, so the craft on screen matched the craft in the jar.
People assumed we'd spent on a film unit. We'd spent on Nabina. The jar finally looks like what's inside it.
A co-op brand that holds the shelf next to the nationals.
Craft note: the comb texture was modelled cell by cell rather than mapped, so it holds up in close-up — the detail that made buyers believe it was shot.