Copywriting services for brands and agencies in India
NGCSI provides copywriting services across India, led by Nabina Ghosh, a copywriter and creative director with 28+ years in advertising. Based in Kolkata, we write advertising campaigns, websites, packaging, scripts and brand messaging, with one senior writer keeping the voice consistent across formats.
Copywriting that works, not words that fill space. A line that makes someone stop; a paragraph that does a job. Whether the brief is for an ad, a website or a product pack, the words need to sound like your brand and give the reader a reason to care.
Bring us a single piece, a campaign or an ongoing requirement. We work directly with brands and provide white-label support for agencies. Tell us what you need written.
What our copywriting services cover
Naming, brand voice & taglines
Brand and product names, taglines, manifestos and tone-of-voice guidelines. This is the language a brand builds around: what it stands for, how it speaks and which words belong to it. The guidelines help everyone writing for the brand keep that voice consistent.
Advertising & campaign copy
Campaign lines, headlines and body copy for print, outdoor and digital advertising. A campaign needs an idea that can travel across formats, with each execution written for the space and attention available. We develop the line and the copy that carries it through.
Website copywriting
Homepages, service pages, product pages, landing pages and microcopy. We organise the message around what a visitor needs to understand, believe and do next, with a clear voice from the opening headline to the enquiry form.
Packaging & product copy
Product names, front-of-pack lines, product descriptions and back-of-pack stories. The words have to explain the product and give people a reason to choose it within the space the pack allows. Across a range, they also need to make the differences between products clear.
Brochures, catalogues & sales copy
Company profiles, product brochures, catalogues and sales letters. These formats give the argument room to develop: the offer, the supporting detail and the reason to act. We shape that material into a reading order that works with the design.
Film, TVC & radio scripts
Scripts for television commercials, brand films and radio spots. Writing for a voice, a running time and a sequence of images calls for its own discipline. The script gives the idea a structure that the production team can work from.
Long-form & editorial writing
Articles, blogs, thought leadership and educational content. Longer pieces need a clear argument, useful detail and a voice worth following. We work with the material and expertise a business brings, making it accessible to the people it wants to reach.
How our copywriting services work
Brief & research
Understand the product, audience and competition. Review the existing material and agree on the job the words must do.
Voice & first draft
Set the tone and the main message, then write the first draft to suit the format, from a campaign line to a full website.
Review & revisions
Review the draft together, check the product details and refine the copy against the brief. Agree on the changes before the next round.
Delivery
Deliver the approved copy in the agreed format, with notes for the design, development or production team using it next.
A senior copywriter on your brief
Before beginning her independent practice in 2011, Nabina worked at agencies including Ogilvy, JWT and Rediffusion. Her experience in writing and creative leadership spans consumer brands, financial services, healthcare, education and corporate communication. Read about Nabina's background.
At NGCSI, the person you brief is the person who writes. That keeps the conversation close to the work, whether you need a new voice for a launch, a clearer explanation of an established offer or a writer who can step into an existing campaign. When the brief also needs brand communication strategy or design, those disciplines can be brought into the same project.
Advertising copywriting work
From corporate campaigns for Khadi and JSW Steel to the World Social Forum, the advertising copywriting portfolio shows how headlines, campaign lines and long copy work across different audiences and briefs.
Explore our specialist copywriting services
Advertising Copywriting
Headlines, taglines and body copy that stop and persuade.
→TVC Scripting
Thirty seconds to tell a story on screen.
→Website Copywriting Services
Website copy written the way ads are made.
→Brochure Design & Copy
The words and layout developed together for brochures and catalogues.
→She doesn't just deliver on a brief, she pushes it further. She connects dots you didn't know were there and brings a freshness that lifts the work.
If you're a brand
One senior writer across your copy, so your advertising, website and packaging sound like the same brand. We establish the voice and carry it through each brief, whether you are launching a product, explaining a service or refreshing existing material.
If you're an agency
White-label copywriting for specialist projects, overflow and pitches, from someone who has worked inside agency teams. Nabina can write to your creative direction or help develop it, working with your account and design teams under the agreed credit arrangement.
How we price copywriting services
A defined brief is priced as a project; ongoing copywriting can be arranged on a monthly retainer. The quote depends on the number and type of deliverables, the research and message development needed, and the rounds of revision. A short tagline can involve substantial thinking, so word count alone does not describe the job.
Before work begins, we agree on the scope, deliverables, revision rounds and timeline. Share the brief through the contact form and we will come back with a quote or the questions needed to prepare one. For more context, read what you are paying for when you buy copywriting.
Copywriting services FAQ
Can you take on a single piece of copy?
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Yes. A single tagline, advertisement or sales letter can be a project in its own right. We also take on complete campaigns, websites and brand voice systems. Tell us what you need the piece to achieve, where it will appear and what already exists around it.
Can you write copy to an existing brand voice?
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Yes. Share your guidelines and a few samples and we'll match the register, or help sharpen it if it has started to drift. If there are no guidelines yet, we can define the voice as we write and document it for whoever picks up the copy next.
What do you need to quote for a copywriting project?
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The deliverables, audience, objective and deadline are a useful start. Share any existing copy, brand guidelines and product information, and tell us who will review the work. If the scope is still taking shape, send what you have and we can work through the gaps. Our guide to briefing a copywriter explains what to include.
What's your turnaround for copywriting?
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Turnaround depends on the scope. A tagline or short piece may take a few days; a full website or campaign may take a couple of weeks or longer, depending on the research, revisions and approvals. For a pitch or urgent brief, share the deadline so we can confirm what is feasible. We agree on the schedule before work begins.
Do you work with agencies as a freelance copywriter?
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Yes. Nabina works with agencies as a freelance copywriter and, where the brief calls for it, as a creative guide or creative director. We take on white-label copywriting for specialist projects, overflow work and pitches, matching the client's brand voice and the agency's workflow.
Do you provide copywriting services across India?
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Yes. NGCSI is based in Kolkata and works with brands and agencies across India, as well as clients overseas. Briefing, feedback and delivery can be handled remotely, so you do not need to be in Kolkata to work with us.
Who will write the copy?
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Nabina Ghosh writes the copy and leads the creative work. You work directly with the senior writer responsible for the words, from the initial brief through revisions and delivery. Her experience in design and creative direction also informs how the copy fits the finished piece.
Got something that needs the right words?
Tell us what needs writing, who it is for and when you need it. We will help define the scope and the next steps.
Thank you. Your brief is with us.
We'll read it properly and reply by email within two working days, usually one. If anything needs clarifying before we can quote, we'll ask.
Meanwhile, see the work.