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Notes on the craft.
How to Brief a Copywriter: A Practical Guide for Clients
A good brief doesn't guarantee good copy. But a bad brief almost guarantees wasted time, revision rounds, and frustration on both sides.
3D Product Rendering vs Photography: When to Use Which
3D rendering or photography? Which is right depends on your product, budget, and timeline. A practical guide to choosing between them, and when to use both.
Expanding the Product Visual Journey: A New Collaboration with ColoursAlive
Nabina Ghosh Creative Services & Ideas (NGCSI) partners with Chennai's ColoursAlive for end-to-end product visuals
My Thoughts on the Importance of Brand-Building
A brand is a person waiting to be discovered and expressed. The logo is his/her face, and through its expression, it is the first impression he/she makes when walking…
Jianime
I love watching talent develop, take its course of being discarded, being taken up again, suddenly blooming, and moving forward naturally, wanting to better itself…