Notes on the craft.
What a Brand Communication Framework Actually Looks Like
Everyone talks about "brand strategy." Few explain what the deliverable actually is. What do you walk away with?
How to Brief a Copywriter: A Practical Guide for Clients
A good brief doesn't guarantee good copy. But a bad brief almost guarantees wasted time, revision rounds, and frustration on both sides.
3D Rendering vs Photography: When to Choose Each
3D rendering vs photography? Which is right depends on your product, budget, and timeline. A practical guide to choosing between them, and when to use both.
Expanding the Product Visual Journey: A New Collaboration with ColoursAlive
NGCSI partners with ColoursAlive, Chennai's product photography studio: 3D renders before a sample exists, then photography once production begins.
My Thoughts on the Importance of Brand-Building
Nabina Ghosh on brand-building: “A brand is a person waiting to be discovered and expressed.” Why brand personality and consistency matter for MSMEs.
Jianime
Jianime: a talent I follow, from sketchbook pages to manga practice. An artist developing, stalling, blooming and improving. Follow the progress with me here.