Blog · Branding
Branding
Brand personality, voice, and communication frameworks — the thinking behind how a brand comes to look, and sound, like itself.
Why Splitting Your Creative Work Across Multiple Freelancers Costs More Than You Think
The hidden cost of splitting creative work across multiple freelancers, and why one multi-disciplinary creative partner gets you coherent work in fewer rounds.
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Brand Voice Is a Branding Job, Not a Writing Job
Brand voice is a branding job. If your website, brochure and ads sound like three different companies, nobody ever decided what the brand sounds like.
What a Brand Communication Framework Actually Looks Like
Everyone talks about "brand strategy." Few explain what the deliverable actually is. What do you walk away with?
My Thoughts on the Importance of Brand-Building
Nabina Ghosh on brand-building: “A brand is a person waiting to be discovered and expressed.” Why brand personality and consistency matter for MSMEs.