Blog · Branding
Branding
Brand personality, voice, and communication frameworks — the thinking behind how a brand comes to look, and sound, like itself.
Why Splitting Your Creative Work Across Multiple Freelancers Costs More Than You Think
The hidden costs of coordinating multiple creative vendors on a single project, and why one multi-discipline creative partner gets you coherent work in fewer rounds.
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Brand Voice Is a Branding Job, Not a Writing Job
If your website, your brochure, and your ads sound like three different companies, the problem is not the writing. It is that nobody ever decided what the brand sounds like.
What a Brand Communication Framework Actually Looks Like
Everyone talks about "brand strategy." Few explain what the deliverable actually is. What do you walk away with?
My Thoughts on the Importance of Brand-Building
A brand is a person waiting to be discovered and expressed. The logo is his/her face, and through its expression, it is the first impression he/she makes when walking…